How to Spot Fake Real Estate Listings

The rise of digital platforms has made it easier to find houses and land for sale, but it has also created opportunities for scammers to post fake real estate listings. These fraudulent advertisements often lure unsuspecting buyers with low prices, attractive photos, and urgent sales tactics.

Knowing how to identify fake listings can save you from losing millions of naira to dishonest agents and online fraudsters.

1. Prices That Are “Too Good to Be True”

If a property is being sold far below market value, it is a major red flag. Scammers use cheap prices to attract quick buyers who will pay before verifying anything.

2. No Physical Inspection Allowed

A legitimate seller will always allow physical inspection. If the agent or seller keeps giving excuses like “I’m not around,” “The key is with someone else,” or “Just pay first,” you should walk away immediately.

3. Lack of Proper Documents

A real property listing must have clear and complete documents. Be cautious if the agent refuses to show you:

4. Reused or Stolen Photos

Many fake listings use photos copied from Google or other websites. To check this, perform a **reverse image search** to see if the photos appear on multiple sites.

5. Pressure to Pay Immediately

Scammers often rush buyers by claiming that “someone else is about to buy it.” This pressure prevents you from verifying the listing properly.

6. No Verified Contact Information

Fake agents hide behind fake numbers or anonymous profiles. A legitimate realtor should have traceable contact details and an office address.

7. Inconsistent Details

Fake listings often contain misleading or confusing information such as varying prices, wrong locations, or unrealistic specifications.

8. Fake or Unrealistic Promises

Be cautious of listings that promise things like:

How to Protect Yourself

Conclusion

Fake real estate listings are becoming more common, but with the right knowledge, you can easily avoid them. Always take your time, verify every detail, and work with trusted professionals. A genuine property deal will never require you to rush.